RETAIL MANAGEMENT

31 Agustus 2026

RETAIL MANAGEMENT

Pelatihan Retail Management dirancang untuk membekali peserta dengan pengetahuan dan keterampilan dalam mengelola operasional bisnis ritel secara efektif, efisien, dan berorientasi pada pelanggan. Program ini memberikan pemahaman menyeluruh mengenai retail management, retail strategy, store management, merchandising, inventory management, pricing strategy, customer experience, sales management, hingga pengukuran kinerja toko dan optimalisasi profitabilitas.

Peserta akan mempelajari strategi pengelolaan bisnis ritel, analisis pasar dan perilaku konsumen, pemilihan lokasi toko, store layout, visual merchandising, assortment planning, inventory control, stock management, pricing, promotion, sales forecasting, pengelolaan tenaga penjualan, hingga strategi meningkatkan customer experience dan customer loyalty.

Melalui kombinasi teori, studi kasus, diskusi interaktif, simulasi, dan workshop, peserta akan mampu mengelola operasional toko secara lebih efektif, meningkatkan penjualan, mengoptimalkan persediaan, mengendalikan biaya, meningkatkan pengalaman pelanggan, serta mengembangkan strategi retail yang kompetitif di tengah perubahan perilaku konsumen dan perkembangan omnichannel retail.

Tujuan Pelatihan

• Memahami konsep, prinsip, dan strategi Retail Management.

• Memahami karakteristik industri ritel dan perkembangan perilaku konsumen.

• Mengembangkan strategi bisnis ritel yang kompetitif dan berorientasi pada pelanggan.

• Mengelola operasional toko secara efektif dan efisien.

• Mengoptimalkan store layout, visual merchandising, dan product display.

• Mengelola inventory, stock level, dan product assortment.

• Memahami strategi pricing dan promotion dalam bisnis ritel.

• Meningkatkan kemampuan sales management dan customer service.

• Mengukur dan meningkatkan kinerja toko menggunakan retail KPI.

• Memahami penerapan digital retail dan omnichannel untuk meningkatkan penjualan dan customer experience.

Materi Pelatihan

Materi pelatihan dirancang untuk memberikan pemahaman komprehensif mengenai Retail Management, mulai dari retail strategy, store operation, merchandising, inventory, pricing, sales, customer experience, hingga digital retail dan performance management.

1. Introduction to Retail Management

• Konsep Dasar Retail Management
• Perkembangan Industri Ritel
• Retail Business Model
• Retail Value Proposition
• Retail Industry Trends
• Modern Retail vs Traditional Retail
• Retail Customer Journey
• Retail Competitive Landscape

2. Retail Strategy & Business Planning

• Retail Strategy Development
• Retail Business Planning
• Market Analysis
• Competitor Analysis
• SWOT Analysis
• Retail Target Market
• Customer Segmentation
• Retail Positioning
• Value Proposition

3. Consumer Behavior in Retail

• Consumer Behavior
• Customer Needs & Expectations
• Buying Decision Process
• Consumer Segmentation
• Customer Persona
• Shopping Behavior
• Impulse Buying
• Customer Experience
• Customer Loyalty

4. Store Management & Operations

• Store Management Fundamentals
• Store Opening & Closing Procedures
• Daily Store Operations
• Store SOP
• Staff Scheduling
• Store Productivity
• Operational Control
• Shrinkage Prevention
• Store Safety & Security

5. Store Layout & Visual Merchandising

• Store Layout Planning
• Customer Traffic Flow
• Product Placement
• Visual Merchandising
• Product Display
• Shelf Management
• Point of Purchase (POP)
• Point of Sale (POS)
• Store Atmosphere
• In-Store Promotion

6. Merchandise Management

• Merchandise Planning
• Product Assortment
• Category Management
• Product Selection
• Assortment Planning
• Merchandise Mix
• Product Lifecycle
• Sell-Through Analysis
• Merchandise Performance

7. Inventory & Stock Management

• Retail Inventory Management
• Stock Level Management
• Inventory Planning
• Reorder Point
• Safety Stock
• Stock Turnover
• Inventory Accuracy
• Stock Opname
• Slow Moving & Dead Stock
• Inventory Loss Prevention

8. Retail Pricing Management

• Retail Pricing Fundamentals
• Pricing Strategy
• Cost-Based Pricing
• Competition-Based Pricing
• Value-Based Pricing
• Psychological Pricing
• Discount Strategy
• Promotion Pricing
• Markdown Management
• Price Optimization

9. Sales Management

• Retail Sales Management
• Sales Planning
• Sales Target Setting
• Sales Forecasting
• Sales Conversion
• Average Transaction Value
• Units per Transaction
• Sales Productivity
• Sales Incentive
• Sales Performance Monitoring

10. Customer Service & Customer Experience

• Retail Customer Service
• Customer Experience Management
• Customer Engagement
• Complaint Handling
• Service Recovery
• Customer Satisfaction
• Customer Loyalty Program
• Customer Retention
• Customer Relationship Management

11. Retail Marketing & Promotion

• Retail Marketing Strategy
• Promotional Planning
• Sales Promotion
• In-Store Marketing
• Digital Marketing for Retail
• Social Media Marketing
• Loyalty Marketing
• Campaign Management
• Retail Brand Management

12. Retail Supply Chain Management

• Retail Supply Chain
• Procurement & Replenishment
• Supplier Management
• Distribution Management
• Warehouse & Store Integration
• Demand Forecasting
• Replenishment Planning
• Lead Time Management
• Supply Chain Visibility

13. Digital Retail & Omnichannel Management

• Digital Retail Transformation
• E-Commerce & Retail Integration
• Omnichannel Retail Strategy
• Online-to-Offline (O2O)
• Click & Collect
• Marketplace Management
• Digital Customer Experience
• Retail Technology
• Data-Driven Retail Management

14. Retail Performance Management

• Retail KPI
• Sales per Square Meter
• Gross Margin
• Gross Margin Return on Investment (GMROI)
• Inventory Turnover
• Stock Availability
• Conversion Rate
• Average Transaction Value
• Customer Retention Rate
• Store Productivity

15. Workshop & Case Study

• Retail Business Strategy Exercise
• Store Layout Analysis
• Merchandise Planning Workshop
• Inventory Analysis
• Retail Pricing Simulation
• Sales Target & Forecasting Exercise
• Customer Experience Case Study
• Retail KPI Dashboard Development
• Retail Management Improvement Plan

Learning Outcomes

Setelah mengikuti pelatihan ini, peserta mampu:

• Memahami konsep dan strategi Retail Management secara komprehensif.

• Mengembangkan strategi bisnis ritel berdasarkan pasar, pelanggan, dan kompetisi.

• Mengelola operasional toko secara efektif dan konsisten.

• Mengoptimalkan store layout dan visual merchandising untuk meningkatkan penjualan.

• Mengelola product assortment dan merchandise secara strategis.

• Mengendalikan inventory dan meningkatkan stock availability.

• Menentukan strategi pricing dan promotional pricing yang sesuai.

• Mengembangkan sales strategy dan meningkatkan produktivitas tim penjualan.

• Meningkatkan customer experience, satisfaction, dan loyalty.

• Menggunakan retail KPI untuk mengukur dan meningkatkan kinerja toko.

• Memahami penerapan digital retail dan omnichannel management.

• Mengembangkan strategi retail yang mampu meningkatkan sales, profitability, dan customer retention.

Metode Pelatihan

• Instructor-Led Training

• Interactive Discussion

• Retail Management Workshop

• Case Study

• Store Management Simulation

• Retail Pricing Exercise

• Group Discussion

• Practical Exercise

Peserta yang Direkomendasikan

• Retail Manager

• Retail Operations Manager

• Store Manager

• Store Supervisor

• Area Manager

• Branch Manager

• Retail Business Owner

• Sales Manager

• Sales Supervisor

• Merchandising Manager

• Merchandise Planner

• Category Manager

• Inventory Manager

• Customer Experience Manager

• Retail Marketing Manager

• Business Development Manager

• Retail Operations Staff

• Sales & Marketing Staff

• Profesional yang bertanggung jawab terhadap pengelolaan toko, operasional ritel, penjualan, merchandising, inventory, maupun customer experience.

Durasi Pelatihan

2–3 Hari

Fasilitas Pelatihan

• Modul pelatihan lengkap

• Training Kit

• Sertifikat Pelatihan

• Materi dan studi kasus

• Retail KPI Template

• Merchandise Planning Template

• Inventory Management Worksheet

• Retail Pricing Exercise

• Coffee Break dan Lunch (kelas tatap muka)

• Konsultasi pasca pelatihan

Benefit Mengikuti Pelatihan

• Meningkatkan kompetensi profesional dalam bidang Retail Management.

• Memahami strategi pengelolaan toko dan operasional ritel secara efektif.

• Mampu mengoptimalkan merchandising, product display, dan store layout.

• Meningkatkan kemampuan dalam mengelola inventory dan mengurangi risiko overstock maupun stockout.

• Mampu mengembangkan strategi pricing, promotion, dan sales untuk meningkatkan revenue.

• Meningkatkan kemampuan dalam membangun customer experience dan customer loyalty.

• Mampu menggunakan retail KPI untuk mengukur produktivitas dan profitabilitas toko.

• Memahami strategi digital retail dan omnichannel untuk menghadapi perubahan perilaku konsumen.

• Mendukung peningkatan sales, operational efficiency, customer satisfaction, dan profitability bisnis ritel.

Info Training & Pendaftaran

Untuk informasi jadwal Public Training, In-House Training, maupun Corporate Training, silakan menghubungi tim marketing kami:

📞 0822-4986-8404

Pelatihan Terkait

• Retail Management

• Retail Management Training

• Store Management Training

• Retail Operations Management

• Retail Sales Management

• Retail Marketing Management

• Merchandising Management

• Category Management

• Inventory Management

• Retail Pricing Management

• Customer Experience Management

• Customer Service Training

• Retail Supply Chain Management

• Omnichannel Retail Management

• Digital Retail Management

• Retail Business Management

• Sales Management Training